Advanced Turf Solutions Partners with Furrer and Dooley to Purchase Assets of Valley Green

Wed, May 26 2021

Holyoke, MA — Advanced Turf Solutions, Inc., George Furrer, and Charles Dooley have reached an agreement to form a new company that will acquire substantially all of the assets of New England-based distributor, Valley Green, Inc.

The transaction is scheduled to close at the end of the year, at which time the new company plans to hire the existing team of sales and support staff of Valley Green, Inc. and operate under the name Valley Green.

“Valley Green customers can expect the same exceptional service but with access to more product offerings in the future,” said Chuck Dooley, Valley Green, Inc. founder and President.

George Furrer will become Valley Green’s general manager at the company’s headquarters in Holyoke, MA.

“Chuck will continue to be part of Valley Green going forward,” said George Furrer. “As founder of the company, an Army veteran, and great guy, we’re lucky to have him continue the customer-first legacy he’s built over 30 years serving the New England turf market.”

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