BASF names Barbara Aguiar director of Professional & Specialty Solutions North America

Thu, Feb 03 2022

BASF has named Barbara Aguiar as director, Professional & Specialty Solutions Business Management, North America, effective Feb. 1. She succeeds Stephanie Jensen who recently moved into a new role as vice president, Global Strategic Marketing Insecticides.

Aguiar worked as the director, P&SS Global Marketing and Business Development, where she provided strong leadership to strategy creation, portfolio management, developing the global P&SS marketing community and driving business development projects, including third-party negotiations.

Born and raised in Sao Paulo, Brazil, Aguiar holds a master’s degree in international affairs from the University of Pittsburgh and a master’s of business administration from the University of North Carolina at Chapel Hill.

Aguiar has been with BASF for 14 years. Prior to joining the P&SS global marketing team Barbara worked in the areas of communications, branding, industry relations and leadership engagement.

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